Art House Cinema
Art house cinema is typically aimed at a niche market, rather than a mass market audience. Art house films are not usually made for profit, but rather for aesthetic reasons and often consist of unconventional or very symbolic content. more
Art house films in New Zealand are generally screened in small, independently-owned cinemas, film societies, art galleries or school/university classrooms. For larger events, such as the New Zealand International Film Festival, a larger cinema may be used.
Rather than the pure entertainment value of blockbuster films, art house cinema relies on viewers having a certain degree of knowledge and experience to understand and appreciate such films.