New Zealand Tourism Marketing

The Internet has become a key tool for marketing destinations.

George Hickton, Chief Executive, Tourism New Zealand

Domestic Market

Domestically, traditional marketing such as guide books, brochures and other forms of print media have been the dominant forms of tourism advertising. This has changed however with an increasing number of New Zealanders now using the internet to find information on a particular New Zealand region, what there is to do, where to stay or even how to get there. The benefits of being able to view pictures, gather information and make enquiries online cannot be underestimated.

International Market

Internationally, many New Zealand tourism operators have had to rely on inbound tour companies, overseas agencies, expensive traditional international advertising or just hopefully pick up the visitor once they landed in New Zealand. Again, the internet now offers these potential visitors an effective way to look at what our country has to offer. This includes specific information such as accommodation, transport and attraction options.

Many international people also plan their travel or holidays well in advance (as you would if you were going overseas). If your information isn't available to them in our off-season, then you may lose those enquiries or bookings to someone else.

Why market with Us?

When making a decision about where to place your internet marketing dollar, it is important that you ask yourself these simple questions:

• Where is my business positioned in the tourism market - locally, regionally, nationally or internationally and would I like to change or widen my position?
• Does this Web site provide the desired market exposure?
• Does this Web site specialise in my industry?
• Is the visitor to this Web site likely to find what they are looking for, bookmark and return again? New Zealand Tourism Online caters for those with or without a Web site.

Some Important Information

New Zealand Tourism Online is a specialist New Zealand tourism Web site with approximately 45% international and 55% local traffic. With international tourist numbers rising, your business needs to be exposed to both the domestic and international markets.

Major search engine sites consistently rank New Zealand Tourism Online in the top three places using obvious search words such as "New Zealand", "Tourism". When it comes to finding a Web site, search engines such as Google or Yahoo! play a huge role. If you aren't listed within the first five or so on the results page, then chances are you won't be seen or visited.

With six additional Web sites, New Zealand Tourism Online is able to gain increased coverage. These sites are www.tourism.org.nz, www.tourism.gen.nz, www.newzealandtourism.co.nz, www.nzto.co.nz, www.tourismaward.co.nz and www.nzto.com.

New Zealand Tourism Online is one of the first places people visit, and our current statistics indicate that over 7,000 people visit the Web site daily. We not only continue to improve our own search engine rankings but we can help you achieve better results.

New Zealand Tourism Online is one of the most comprehensive tourism and travel Web sites in New Zealand for general information and online directory listings. If you were planing a trip (transport, accommodation, attractions)...wouldn't you rather find it all in one place? You are also likely to return again.

Our name "New Zealand Tourism Online" very effectively says who we are and what we represent. By being part of New Zealand Tourism Online you also share in this benefit.

And as New Zealand Tourism Online has been in business since 1997, you have the comfort of knowing you are dealing with an experienced specialist in the field.

To further enhance the New Zealand Tourism Online Web site, regular competitions with travel prizes attract hundreds of entries. We also work closely with an associate site which features winners of a weekly Tourism Award for an outstanding tourism site in New Zealand.

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