Glaciers in New Zealand
Maori children
Northland, New Zealand
Queen Charlotte Sound
Routeburn Track
Boating in Taupo
Tongariro, New Zealand
Wellington, New Zealand

Qualmark. 100% PURE ASSURANCE

Qualmark helps deliver on the promise of 100% Pure New Zealand experiences as the world's first accreditation system to include both quality and environmental assurance.

Who is Qualmark?

  • Qualmark is the official quality assurance system for the New Zealand tourism industry
  • Qualmark is 100% owned by Tourism New Zealand
  • Is used to identify quality tourism products
  • Provides a star grading system for accommodation and quality endorsement system for other tourism businesses
  • Is the world's first accreditation system to include both quality and environmental assurance
  • Qualmark provides assurance that a tourism business is professional and trustworthy

Find out more about what goes into achieving Qualmark.

Find out more about Qualmark Green.

Qualmark helps you to:

  • Select tourism businesses that suit your needs
  • Be assured your expectations will be met by choosing tourism businesses that carry the Qualmark logo
  • Book or buy with confidence when choosing New Zealand experiences
  • Trust that a tourism business is meeting legal requirements
  • Recommend your experiences confidently

Featured

 
ASB Foreign Exchange

ASB Bank

Check out what your money is worth.

New Zealand Coach Tours

New Zealand Coach Tours

The largest range of escorted & small group tours

Boutique touring itineraries designed for you

Specialist NZ Tours

Boutique touring itineraries - designed for you

New Zealand self-drive tours

NZ Self-Drive Tours

Explore NZ on a custom self-drive package holiday

Bluebridge Ferry

Bluebridge Ferry

Cross Cook Strait and enjoy Kiwi hospitality.

World Nomads Travel Insurance

Get Travel Insurance

Travel insurance for independent travellers.

Featured

 
ASB Foreign Exchange

ASB Bank

Check out what your money is worth.

New Zealand Coach Tours

New Zealand Coach Tours

The largest range of escorted & small group tours

Boutique touring itineraries designed for you

Specialist NZ Tours

Boutique touring itineraries - designed for you

New Zealand self-drive tours

NZ Self-Drive Tours

Explore NZ on a custom self-drive package holiday

Bluebridge Ferry

Bluebridge Ferry

Cross Cook Strait and enjoy Kiwi hospitality.

World Nomads Travel Insurance

Get Travel Insurance

Travel insurance for independent travellers.