Domestic Tourism Segmentation Research
The Domestic Tourism Segmentation Research will provide detailed information for tourism operators on ways to better market to domestic tourists.
This research is the most in-depth look at New Zealand's tourism industry to date. It examines the reasons why tourists take a holiday, breaks the domestic market into specific segments and suggests ways for tourism operators to apply the research to their businesses.
If you would like to know more, download one of the reports:
- Info-Graphic Market Segments Summary Report (PDF 2.5MB)
- Domestic Segmentation Report (PDF 6MB) | Executive Summary (PDF 665KB)
- Research Project Presentation (PDF 2MB)