Glaciers in New Zealand
Maori children
Northland, New Zealand
Queen Charlotte Sound
Routeburn Track
Boating in Taupo
Tongariro, New Zealand
Wellington, New Zealand

Qualmark. 100% PURE ASSURANCE

Qualmark helps deliver on the promise of 100% Pure New Zealand experiences as the world's first accreditation system to include both quality and environmental assurance.

Who is Qualmark?

  • Qualmark is the official quality assurance system for the New Zealand tourism industry
  • Qualmark is 100% owned by Tourism New Zealand
  • Is used to identify quality tourism products
  • Provides a star grading system for accommodation and quality endorsement system for other tourism businesses
  • Is the world's first accreditation system to include both quality and environmental assurance
  • Qualmark provides assurance that a tourism business is professional and trustworthy

Find out more about what goes into achieving Qualmark.

Find out more about Qualmark Green.

Qualmark helps you to:

  • Select tourism businesses that suit your needs
  • Be assured your expectations will be met by choosing tourism businesses that carry the Qualmark logo
  • Book or buy with confidence when choosing New Zealand experiences
  • Trust that a tourism business is meeting legal requirements
  • Recommend your experiences confidently
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Featured
 
New Zealand Coach Tours

New Zealand Coach Tours

The largest range of escorted & small group tours

New Zealand road trips - Let's go on an adventure

New Zealand Road Trips

Let's go on an adventure

New Zealand self-drive tours

NZ Self-Drive Tours

Explore NZ on a custom self-drive package holiday

Bluebridge Ferry

Bluebridge Cook Strait ferries

Cross Cook Strait and enjoy Kiwi hospitality.

World Nomads Travel Insurance

Get Travel Insurance

Travel insurance for independent travellers.