Nielsen NetRatings Reports 2008
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Nielsen NetRatings independently rank Web sites in the travel category by counting the number of unique visitors to each Web site from New Zealand and overseas travellers. New Zealand Tourism Online is the top commercial tourism directory in New Zealand.
In April 2008 Nielsen NetRatings adjusted the way they rank Web sites. Web sites are now ranked according to Daily Average Unique Browsers as opposed to Total Unique Browsers. Both tables are shown below for April 2008 onwards.
Results for 2008:
January 2008 | February 2008 | March 2008 | April 2008 | May 2008 | June 2008 | July 2008 | August 2008 | September 2008 | October 2008 | November 2008 | December 2008
December 2008
Results for December 2008:
| Top Travel Sites by Unique Browsers Total Traffic, December 2008 |
||
|---|---|---|
| 1 | newzealand.com | 488,308 |
| 2 | wises.co.nz | 382,642 |
| 3 | tourism.net.nz | 215,834 |
| 4 | jasons.com | 170,682 |
| 5 | aatravel.co.nz | 159,563 |
| 6 | airnewzealand.co.nz | 151,847 |
| 7 | maps.yellowpages.co.nz | 137,285 |
| 8 | stuff.co.nz/travel | 86,516 |
| 9 | nzherald.co.nz/travel | 80,982 |
| 10 | nz.com | 80,594 |
|
Source: Nielsen//NetRatings NZ Market Intelligence December 2008 |
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| Top Travel Sites by Average Daily Unique Browsers Total Traffic, December 2008 |
||
|---|---|---|
| 1 | wises.co.nz | 19,969 |
| 2 | newzealand.com | 17,737 |
| 3 | tourism.net.nz | 8,018 |
| 4 | aatravel.co.nz | 6,475 |
| 5 | jasons.com | 6,261 |
| 6 | airnewzealand.co.nz | 6,138 |
| 7 | maps.yellowpages.co.nz | 5,207 |
| 8 | surf.co.nz | 4,583 |
| 9 | nzherald.co.nz/travel | 3,796 |
| 10 | stuff.co.nz/travel | 3,745 |
|
Source: Nielsen//NetRatings NZ Market Intelligence December 2008 |
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November 2008
Results for November 2008:
| Top Travel Sites by Unique Browsers Total Traffic, November 2008 |
||
|---|---|---|
| 1 | newzealand.com | 559,671 |
| 2 | wises.co.nz | 386,432 |
| 3 | tourism.net.nz | 207,241 |
| 4 | airnewzealand.co.nz | 187,061 |
| 5 | jasons.com | 164,765 |
| 6 | aatravel.co.nz | 156,921 |
| 7 | maps.yellowpages.co.nz | 140,567 |
| 8 | stuff.co.nz/travel | 116,728 |
| 9 | nz.com | 79,149 |
| 10 | nzherald.co.nz/travel | 76,942 |
|
Source: Nielsen//NetRatings NZ Market Intelligence November 2008 |
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| Top Travel Sites by Average Daily Unique Browsers Total Traffic, November 2008 |
||
|---|---|---|
| 1 | wises.co.nz | 21,567 |
| 2 | newzealand.com | 21,294 |
| 3 | smaps.co.nz | 10,272 |
| 4 | tourism.net.nz | 8,041 |
| 5 | airnewzealand.co.nz | 8,006 |
| 6 | aatravel.co.nz | 6,631 |
| 7 | jasons.com | 6,316 |
| 8 | stuff.co.nz/travel | 5,666 |
| 9 | maps.yellowpages.co.nz | 5,615 |
| 10 | surf.co.nz | 4,628 |
|
Source: Nielsen//NetRatings NZ Market Intelligence November 2008 |
||
October 2008
Results for October 2008:
| Top Travel Sites by Unique Browsers Total Traffic, October 2008 |
||
|---|---|---|
| 1 | newzealand.com | 1,314,174 |
| 2 | airnewzealand.co.nz | 1,005,001 |
| 3 | wises.co.nz | 341,078 |
| 4 | tourism.net.nz | 207,705 |
| 5 | jasons.com | 177,236 |
| 6 | smaps.co.nz | 161,596 |
| 7 | aatravel.co.nz | 151,490 |
| 8 | maps.yellowpages.co.nz | 143,242 |
| 9 | stuff.co.nz/travel | 109,186 |
| 10 | nzherald.co.nz/travel | 73,339 |
|
Source: Nielsen//NetRatings NZ Market Intelligence October 2008 |
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| Top Travel Sites by Average Daily Unique Browsers Total Traffic, October 2008 |
||
|---|---|---|
| 1 | airnewzealand.co.nz | 72,767 |
| 2 | newzealand.com | 51,808 |
| 3 | wises.co.nz | 19,558 |
| 4 | smaps.co.nz | 10,474 |
| 5 | tourism.net.nz | 7,839 |
| 6 | jasons.com | 6,616 |
| 7 | aatravel.co.nz | 6,281 |
| 8 | maps.yellowpages.co.nz | 5,595 |
| 9 | stuff.co.nz/travel | 5,272 |
| 10 | snow.co.nz | 3,715 |
|
Source: Nielsen//NetRatings NZ Market Intelligence October 2008 |
||
September 2008
Results for September 2008:
| Top Travel Sites by Unique Browsers Total Traffic, September 2008 |
||
|---|---|---|
| 1 | airnewzealand.co.nz | 1,179,127 |
| 2 | newzealand.com | 682,447 |
| 3 | wises.co.nz | 332,661 |
| 4 | tourism.net.nz | 205,215 |
| 5 | jasons.com | 183,279 |
| 6 | smaps.co.nz | 160,500 |
| 7 | aatravel.co.nz | 158,796 |
| 8 | maps.yellowpages.co.nz | 126,754 |
| 9 | stuff.co.nz/travel | 96,038 |
| 10 | nzherald.co.nz/travel | 75,315 |
|
Source: Nielsen//NetRatings NZ Market Intelligence September 2008 |
||
| Top Travel Sites by Average Daily Unique Browsers Total Traffic, September 2008 |
||
|---|---|---|
| 1 | airnewzealand.co.nz | 106,744 |
| 2 | wises.co.nz | 19,761 |
| 3 | newzealand.com | 29,178 |
| 4 | smaps.co.nz | 10,783 |
| 5 | tourism.net.nz | 7,955 |
| 6 | jasons.com | 7,089 |
| 7 | aatravel.co.nz | 6,763 |
| 8 | maps.yellowpages.co.nz | 5,182 |
| 9 | stuff.co.nz/travel | 4,441 |
| 10 | snow.co.nz | 3,927 |
|
Source: Nielsen//NetRatings NZ Market Intelligence September 2008 |
||
August 2008
Results for August 2008:
| Top Travel Sites by Unique Browsers Total Traffic, August 2008 |
||
|---|---|---|
| 1 | airnewzealand.co.nz | 1,203,208 |
| 2 | newzealand.com | 408,998 |
| 3 | wises.co.nz | 329,546 |
| 4 | tourism.net.nz | 189,726 |
| 5 | jasons.com | 180,963 |
| 6 | smaps.co.nz | 159,251 |
| 7 | aatravel.co.nz | 154,832 |
| 8 | stuff.co.nz/travel | 129,157 |
| 9 | maps.yellowpages.co.nz | 125,073 |
| 10 | nzherald.co.nz/travel | 83,971 |
|
Source: Nielsen//NetRatings NZ Market Intelligence August 2008 |
||
| Top Travel Sites by Average Daily Unique Browsers Total Traffic, August 2008 |
||
|---|---|---|
| 1 | airnewzealand.co.nz | 107,129 |
| 2 | wises.co.nz | 18,506 |
| 3 | newzealand.com | 15,283 |
| 4 | smaps.co.nz | 10,186 |
| 5 | tourism.net.nz | 7,081 |
| 6 | jasons.com | 6,742 |
| 7 | aatravel.co.nz | 6,298 |
| 8 | stuff.co.nz/travel | 5,973 |
| 9 | snow.co.nz | 5,478 |
| 10 | maps.yellowpages.co.nz | 4,912 |
|
Source: Nielsen//NetRatings NZ Market Intelligence August 2008 |
||
July 2008
Results for July 2008:
| Top Travel Sites by Unique Browsers Total Traffic, July 2008 |
||
|---|---|---|
| 1 | airnewzealand.co.nz | 1,269,771 |
| 2 | newzealand.com | 721,529 |
| 3 | wises.co.nz | 345,024 |
| 4 | tourism.net.nz | 190,424 |
| 5 | jasons.com | 172,092 |
| 6 | smaps.co.nz | 163,024 |
| 7 | aatravel.co.nz | 142,733 |
| 8 | maps.yellowpages.co.nz | 117,756 |
| 9 | stuff.co.nz/travel | 103,993 |
| 10 | nzherald.co.nz/travel | 88,955 |
|
Source: Nielsen//NetRatings NZ Market Intelligence July 2008 |
||
| Top Travel Sites by Average Daily Unique Browsers Total Traffic, July 2008 |
||
|---|---|---|
| 1 | airnewzealand.co.nz | 115,013 |
| 2 | newzealand.com | 28,411 |
| 3 | wises.co.nz | 19,645 |
| 4 | smaps.co.nz | 10,647 |
| 5 | tourism.net.nz | 7,067 |
| 6 | jasons.com | 6,396 |
| 7 | aatravel.co.nz | 5,775 |
| 8 | snow.co.nz | 5,458 |
| 9 | stuff.co.nz/travel | 5,051 |
| 10 | maps.yellowpages.co.nz | 4,682 |
|
Source: Nielsen//NetRatings NZ Market Intelligence July 2008 |
||
June 2008
Results for June 2008:
| Top Travel Sites by Unique Browsers Total Traffic, June 2008 |
||
|---|---|---|
| 1 | airnewzealand.co.nz | 1,228,962 |
| 2 | newzealand.com | 1,183,453 |
| 3 | wises.co.nz | 332,132 |
| 4 | tourism.net.nz | 181,025 |
| 5 | jasons.com | 160,373 |
| 6 | smaps.co.nz | 156,536 |
| 7 | aatravel.co.nz | 139,042 |
| 8 | maps.yellowpages.co.nz | 103,936 |
| 9 | stuff.co.nz/travel | 103,524 |
| 10 | nzherald.co.nz/travel | 80,270 |
|
Source: Nielsen//NetRatings NZ Market Intelligence June 2008 |
||
| Top Travel Sites by Average Daily Unique Browsers Total Traffic, June 2008 |
||
|---|---|---|
| 1 | airnewzealand.co.nz | 112,467 |
| 2 | newzealand.com | 52,892 |
| 3 | wises.co.nz | 18,878 |
| 4 | smaps.co.nz | 10,168 |
| 5 | tourism.net.nz | 6,918 |
| 6 | jasons.com | 6,106 |
| 7 | aatravel.co.nz | 5,709 |
| 8 | stuff.co.nz/travel | 5,234 |
| 9 | maps.yellowpages.co.nz | 4,218 |
| 10 | nzherald.co.nz/travel | 3,995 |
|
Source: Nielsen//NetRatings NZ Market Intelligence June 2008 |
||
May 2008
Results for May 2008:
| Top Travel Sites by Unique Browsers Total Traffic, May 2008 |
||
|---|---|---|
| 1 | airnewzealand.co.nz | 1,242,035 |
| 2 | newzealand.com | 720,226 |
| 3 | wises.co.nz | 347,147 |
| 4 | tourism.net.nz | 191,844 |
| 5 | smaps.co.nz | 162,642 |
| 6 | jasons.com | 152,601 |
| 7 | aatravel.co.nz | 144,629 |
| 8 | maps.yellowpages.co.nz | 106,519 |
| 9 | nzherald.co.nz/travel | 102,570 |
| 10 | stuff.co.nz/travel | 100,046 |
|
Source: Nielsen//NetRatings NZ Market Intelligence May 2008 |
||
| Top Travel Sites by Average Daily Unique Browsers Total Traffic, May 2008 |
||
|---|---|---|
| 1 | airnewzealand.co.nz | 113,704 |
| 2 | newzealand.com | 33,178 |
| 3 | wises.co.nz | 19,364 |
| 4 | smaps.co.nz | 10,392 |
| 5 | tourism.net.nz | 7,106 |
| 6 | aatravel.co.nz | 5,766 |
| 7 | jasons.com | 5,648 |
| 8 | nzherald.co.nz/travel | 5,283 |
| 9 | stuff.co.nz/travel | 4,845 |
| 10 | maps.yellowpages.co.nz | 4,226 |
|
Source: Nielsen//NetRatings NZ Market Intelligence May 2008 |
||
April 2008
Results for April 2008:
| Top Travel Sites by Unique Browsers Total Traffic, April 2008 |
||
|---|---|---|
| 1 | airnewzealand.co.nz | 1,256,077 |
| 2 | newzealand.com | 406,053 |
| 3 | wises.co.nz | 343,520 |
| 4 | tourism.net.nz | 204,812 |
| 5 | aatravel.co.nz | 172,899 |
| 6 | smaps.co.nz | 160,770 |
| 7 | flightcentre.co.nz | 151,490 |
| 8 | jasons.com | 136,136 |
| 9 | maps.yellowpages.co.nz | 107,329 |
| 10 | stuff.co.nz/travel | 88,886 |
|
Source: Nielsen//NetRatings NZ Market Intelligence April 2008 |
||
| Top Travel Sites by Average Daily Unique Browsers Total Traffic, April 2008 |
||
|---|---|---|
| 1 | airnewzealand.co.nz | 116,022 |
| 2 | wises.co.nz | 19,548 |
| 3 | newzealand.com | 15,527 |
| 4 | smaps.co.nz | 10,468 |
| 5 | tourism.net.nz | 7,891 |
| 6 | aatravel.co.nz | 7,156 |
| 7 | flightcentre.co.nz | 6,518 |
| 8 | jasons.com | 5,176 |
| 9 | maps.yellowpages.co.nz | 4,366 |
| 10 | stuff.co.nz/travel | 4,152 |
|
Source: Nielsen//NetRatings NZ Market Intelligence April 2008 |
||
March 2008
Results for March 2008:
| Top Travel Sites Total Traffic, March 2008 |
||
|---|---|---|
| 1 | airnewzealand.co.nz | 1,256,762 |
| 2 | newzealand.com | 524,870 |
| 3 | wises.co.nz | 362,693 |
| 4 | tourism.net.nz | 223,253 |
| 5 | smaps.co.nz | 161,416 |
| 6 | aatravel.co.nz | 158,749 |
| 7 | jasons.com | 144,310 |
| 8 | flightcentre.co.nz | 137,691 |
| 9 | maps.yellowpages.co.nz | 109,648 |
| 10 | nz.com | 100,324 |
|
Source: Nielsen//NetRatings NZ Market Intelligence March 2008 |
||
February 2008
Results for February 2008:
| Top Travel Sites Total Traffic, February 2008 |
||
|---|---|---|
| 1 | airnewzealand.co.nz | 1,226,185 |
| 2 | newzealand.com | 614,276 |
| 3 | wises.co.nz | 389,236 |
| 4 | tourism.net.nz | 239,195* |
| 5 | smaps.co.nz | 162,694 |
| 6 | aatravel.co.nz | 158,158 |
| 7 | jasons.com | 144,908 |
| 8 | flightcentre.co.nz | 121,998 |
| 9 | maps.yellowpages.co.nz | 102,368 |
| 10 | nz.com | 96,761 |
|
Source: Nielsen//NetRatings NZ Market Intelligence February 2008 |
||
* Between 12th of February - 19th of February 2008 the tracking code was not present on the tourism.net.nz site pages, therefore this figure has been estimated based on average.
January 2008
Results for January 2008:
| Top Travel Sites Total Traffic, January 2008 |
||
|---|---|---|
| 1 | airnewzealand.co.nz | 1,340,757 |
| 2 | newzealand.com | 484,061 |
| 3 | wises.co.nz | 374,976 |
| 4 | tourism.net.nz | 266,104 |
| 5 | aatravel.co.nz | 177,046 |
| 6 | jasons.com | 159,967 |
| 7 | smaps.co.nz | 157,912 |
| 8 | flightcentre.co.nz | 139,838 |
| 9 | nz.com | 113,019 |
| 10 | maps.yellowpages.co.nz | 99,625 |
|
Source: Nielsen//NetRatings NZ Market Intelligence January 2008 |
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